Michael Sherwood

"Michael Sherwood on Oregon Food & Wine"

Michael Sherwood is an Oregon original - your modern day Renaissance man. He's done more interesting jobs than most of us - FM radio personality, commercial logger, commercial fisherman, rock band promoter, neighborhood advocate, energy conservation expert, arts festival coordinator, software developer, non-profit executive, beer and wine guy and land use planner.

After 10 years developing software in Seattle, Mike moved back to Portland and was soon drafted to be the first Executive Director of the Oregon Brewers Guild, a fledgling non-profit trade organization, which he helped turn into one of the most dynamic small brewer associations in North America.

All the while he was managing the affairs of the states craft brewers, he was not so secretly a wine lover and worked providing marketing assistance to a local winery. Beverages are 'in his blood' as his family owned a beer and wine distributorship in the 60's and 70's in Roseburg.

Today Mike runs a wine sales, marketing and technology consulting business called Arbre which provides branding and sales support for wineries large and small. He has also created the Internet's first truly virtual stealth restaurant and underground wine bar called Sub Rosa.