Scott Paul Wright was a perceptive—and lucky—boy. At age
15, he knew that the 1959 La Tâche he was drinking was something
special. “Even as a kid,” he recalls, “I knew there
was something transcendentally divine about the liquid.”
Calling that experience his “wine epiphany,” Scott has
gone on to make wine—and especially pinot noir—first a
force in his life, and then later the focus of his work life.
“ I started Scott Paul Wines in early 1999,” he says, “prior
to that I had no winemaking experience whatsoever!”
But what
he did have was a lifelong passion for pinot and the wherewithal
to indulge his inner burgundy geek.
Growing Up with Wine Scott grew up around wine. “For some weird reason my Dad got
turned on to wine, and he especially loved burgundy and champagne,” he
remembers.
That was pretty unusual in 1960s-era
Chicago, where a shot and a beer was more normal drinking fare. But
what was even more odd was that
the young Scott was brought along with his father’s enthusiasm.
“He was the kind
of person who, when he liked something, went way over the deep end, instead
of just dabbling with it,” says Scott.
That enthusiasm led to an
extensive cellar and plenty of choices for Scott to sample.
“Every
night at the dinner table when I was a kid, we had a bottle of champagne,
a nice bottle of white burgundy, and a nice bottle of red—and he
started teaching me about the wines,” says Scott.
Scott Wright
Receiving
His Own Information
There is a very personal story behind
the Harveyesque rabbit motif that is used as an understated
logo on Scott Paul wines.
After many years in music and entertainment
marketing, Scott began to sour on the business. “It
was so contrived and so not about the music and so all
about marketing and spin that I looked myself in the mirror
on several consecutive days and said ‘What are you
doing? This is not what you’re here for!’”
With a vague notion about winemaking
as a possible new career, Scott went to his partners to
declare his independence—only to have them convince
him to stay on with his LA career. Scott decided that if
he was to stay, he’d do “the whole do”—including
the mansion with the 360° view on the top of the hill
in Topanga Canyon “that was supposedly going to make
me happy about staying.”
But things didn’t work out
smoothly. The old house didn’t sell, the new house
was really expensive, and Scott became unaccountably ill. “I
couldn’t get out of bed for days at a time, I had
a high fever, and I went to see all sorts of doctors and
specialists who tested me for everything . . . but they
couldn’t really find anything—I was just really
in a mess.”
During this period Scott saw a painting
he liked at the house of a friend “I said, ‘Wow,
that’s really neat’ and she says, ‘Well,
I’ll sell it to you.” Scott hadn’t planned
to buy a painting that day, and said so, but the owner
felt that since Scott really liked the painting, she’d
sell it to him for the price she paid 15 years earlier. “I
think the energy should move,” Scott recalls her
saying. Scott bought the “painting of this very tall,
bizarre, multi-colored rabbit” and knew the perfect
6-ft by 4-ft. place to hang it in the new house at the
top of the hill.
In the meantime, Scott’s health
had not improved. Finally, one doctor simply said to him: “Is
it possible that you’re just really miserable, you
hate your life as it is, you feel really frustrated and
maybe you just need to unlock something?” Bingo!
Scott in a flash realized that his illness had been due
to his denial of how much he didn’t want to be doing
what he was doing for a living.
This time Scott did walk away from
it all—the house on the hill that he hadn’t
even moved into yet as well as the career as Mr. Music
Business—and moved up to Napa/Sonoma.
Sometime later, after he and his
wife had moved, they visited the lady of the painting again.
When Scott’s wife mentioned what he’d been
through, and the breakthrough he’d made, she said “Well,
exactly, that’s what the painting is all about!” The
painting was called “Rabbit Receiving His Own Information”,
and it depicts a rabbit who appears to have bound paws,
but who is at the same time jumping for joy. Scott recalls
the former owner saying “the message of the painting
is that some people have to get really sick, get cancer,
or have some kind of catastrophic life event to force them
to sit still long enough to see where they are and the
path they’re supposed to be on—and that’s
why the painting came into your life!”
For Scott, the serendipity of it
all was overwhelming. In honor of the painting and the
life transition that brought him into winemaking, Scott
uses a stylized image of the rabbit from the painting as
his logo.
But the story has a denouement.
A few years after the preceding,
when Scott and his wife had moved once again, this time
to Portland, they decided to have a few items framed and
took them down to a frame shop down the street. Scott got
to talking with the framer, who was into wine, and in the
course of the conversation Scott handed the framer his
business card—with the rabbit logo displayed. The
framer looked at the card, and indicating the rabbit, asked
if it is from a painting by Cody Bustamante.
Surprised, Scott told the man, yes,
it was. And then the framer told Scott that he had owned
the painting 20 years ago and had sold it to a lady in
Los Angeles—the same lady Scott had bought the painting
from. And to top it off, the artist was from Portland!
Once again, serendipity took a hand.
For Scott, all these events are just evidence that he “should” be
doing what he’s doing now: making wine!
Scott took what he’d learned about
wine with him as he grew into adulthood—including the love of burgundy
- but wine as a career didn’t appear to be in the cards.
Scott’s naturally mellifluous voice and interest in music led
him into broadcasting. Starting out in radio, Scott became a disk
jockey, working up the ranks to the major markets of New York and
Los Angeles, and even achieving national prominence with a syndicated
show in the 1980s. And all the time he continued to buy and collect
wines.
“At that point, I probably
never gave a thought to wine becoming a career.”
Moving from on-air talent to station management, Scott soon
segued into the music end of the business. He spent time as a
national promotion and marketing executive with Sony music, and
then formed
his own consulting
company, working on marketing and promotion with record companies
and performing artists—including helping in the launch of what
Scott calls “the Britney Spears project” (work that Scott’s
15-year old self would undoubtedly have appreciated as much as
the 1959 La Tâche!).
With a successful career in a lucrative
field, Scott found that “I
started having the ability to even further indulge my passion for
great burgundy . . . at some point it crossed the line from being
an amazing passion to an obsession.”
But even as his love of wine grew,
Scott’s enjoyment of the
music business dimmed (see the sidebar at right). Finally, in the
mid 1990s, Scott and his wife decided on a major life change
and moved
to Yountville, in the heart of Northern California’s prime wine
country. Going from music industry maven to wine-making neophyte
may have seemed like a big change, but it was one that Scott was
emotionally ripe for.
Move to the Wine World
Relying on some sustaining music
industry consulting, Scott started integrating himself into his
new life.
“I had made friends with
a number of winemakers up there, and people who I sort of idolized
and really dug their wines,” says Scott. “The two most
prominent were Greg La Follette at Flowers and Ted Lemon at Littorai.
I just started making a pest of myself, offering to drag hoses
and asking questions, until I convinced them of my sincerity.”
It was only a short step from offering to work at wineries for free,
to wanting to make wine for real. In 1999, through diligent networking
and obvious desire, Scott found himself ready with fruit and winery
space at Flowers to make his first batch of chardonnay.
But the siren song of pinot noir
still played for Scott. After getting to know grower Gary Pisoni,
Scott was able to purchase a packet of
pinot fruit from the famed Santa Lucia Highland grower. But, as
he drove a rented truck down to pick up the fruit, Scott found
that he
had no place to make his wine (Flowers was out of space). Even
as he drove back toward Napa, Scott had no final destination
for his
fruit . . . until the last minute, when a friend located a spare
tank—and
directions phoned to him as he drove his grapes north.
Yet even as he began making his first vintage, Scott was beginning
to realize that if he wanted to make the kind of pinot noir he cherished,
he might have to look elsewhere to do it.
“As wonderful as the Pisoni fruit was, and the privilege it
was to be able to work with it, it was not truly my style of pinot
noir,” he says. “I believe pinot noir at its peak is a
wine of texture and elegance and finesse—and Pisoni makes really
gorgeous big, deep, fruity wines . . . As a matter of personal choice,
if I was going to really express what I wanted to do with pinot noir,
I didn’t feel I could do it in California.”
On to Oregon and Scott Paul Wines
Having now started his Scott Paul Wines company, Scott found Oregon
beckoning. Soon the Wrights were back in the housing market, but this
time looking in Oregon for a new home, and perhaps a place to make
wine.
At about the same time, Domaine
Drouhin Oregon (DDO) was in the market for a new general manager—and Scott had all the credentials.
As only the second general manager in DDO’s history, Scott took
to the job with all the élan his marketing background and winemaking
passion could muster. Yet as successful and engaging as that position
was, Scott’s ultimate aim was to develop his own wine under
his own name: Scott Paul Wines.
In the middle of 2004 Scott left DDO (in the capable hands of his
friend and colleague David Millman) to work full time on his Scott
Paul Wines label.
“My winemaking philosophy
has boiled down to this: get really good grapes and do absolutely
nothing if at all possible. ”
Scott calls his winemaking style “old school.” “It’s
all about listening to the fruit and letting the fruit go where
it wants to go, and trying to let it be the best it can be rather
than
trying to push it in any one direction.”
To that end, Scott tries to live up to the ideal of the noninterventionist
winemaker.
“I destem everything, I ferment in 2-4 ton small batches, I do all
wild fermentations—no inoculation, no inoculation for malo—I
try to do everything by gravity, don’t do any yeast nutrients—nothing
goes in.”
The only time intervention is desirable, says Scott, is when it is
necessary to prevent the wine from being faulty.
“My style of wines are modeled on the wines of the village
of Chambolle-Musigny in Burgundy. I like that end of the spectrum
of pinot noir: beautiful perfume, hopefully nice silken texture in
the mouth, great length, and power without any weight—let’s
call it a sort of sneaking concentration and intensity. I look
for fruit, and try to make wine, that has the potential to go in
that direction.”
Scott’s wines come in two main releases:
the Cuvée Martha
Pirrie, and Le Paulée.
Cuvée Martha Pirrie is named after Scott’s daughter,
and is intended to be, in visionary words, “the best $20-or-under
pinot noir in the New World.” The wine is intended to be “very
accessible, with up-front fruit, immediately enjoyable upon release,
and delivers a lot of bang for the buck. It gives you a glimpse
of what pinot noir can be at that price point, and it makes you
want more!”
Le Paulée, named after the traditional burgundian end-of-harvest
party, is intended to “be more of everything,” according
toScott. “More concentration, more structure, more complex flavors,
longer in the mouth, and it will probably develop in the bottle
over a number of years.”
Scott is particularly fond of older
pinot noirs, and hopes that buyers of his Le Paulée wines will lay some down in their cellar. “I
like wines after they’ve had the time to add secondary and tertiary
characteristics, and I want to make some wine every year that has
a chance to do that,” he says.
In 2003 Scott also made a new cuvée he calls Audrey. “I
like to say that there are a lot of people these days making what
we call Pamela Anderson wines—sort of artificially pumped up.
We’re trying to make Audrey Hepburn wines!”
What's Still to Come
Scott has come a long way since
that 1959 La Tâche! And while
he may not yet have made its equal under his own name, it still
shines as the kind of wine he aspires to making.
Scott Paul Wines are made at the
Carlton Winemakers Studio, a unique facility housing a number
of boutique producers—and a far cry
from his first vintage experience.
“
We’ve got tremendous equipment, great resources, wonderful camaraderie,
and a beautiful tasting room which is full of people seven days a
week. This place is a good draw—it’s sexy! For right now
this is a fantastic place to be,” says Scott.
And for right now, making his own pinot noir his own way is a fantastic
place for Scott Wright to be.