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“Men are From Mars and
Women
Wine Writers
Are From Pluto”
I admit to following wine scores more than I
should.
Sometimes I’ll buy a wine just so
I can compare my palate next to the big guys who score wines for
Wine Spectator or Wine Advocate
or Wine Enthusiast.
I say “big guys” because the
majority of wine critics for the upper tier, major publications are
men. So, I size myself up
next to the national critics, and about 65-75 percent of the time,
I find myself agreeing on the assessments of a particular wine.
Now, I figure that when God created Adam
and Eve, he made some differences—anyone
who has read “Men are From Mars, Women are From Venus” knows
there are gender distinctions in the way men and women react to each
other. Jeeze, I know that in my own house.
But I don’t ever recall any references
to taste buds.
A recent national wine magazine featured
a photo inside the cover of the eight editors who cover the world’s
largest wine regions, with each writer giving his opinion of the
new crop of wine coming
up. These are folks whose opinions I respect.
But I kept returning to that photo like
an itch I couldn’t scratch.
All eight were white, mostly middle-aged men. When you consider that
more and more women are educating their palates to the pleasures of
wine, and food/wine pairing, why didn’t I see that reflected
in the photograph?
It isn’t like bodybuilding, where
a male weightlifter can generally bench press more weight than a
woman. Wine tasting is not a brute strength
issue like arm wrestling.
The fact is, most national wine publications
do not reflect the growing wine audience. I don’t think that
opinion surprises such publications, nor do I believe I am the first
person to point out the omission of
women wine writers.
Oh, we’re out there, working hard to develop our audience and
struggling to compete. Just like any other profession where men outnumber
women, I can give you the usual handful of women doing a great job.
We just don’t get as much opportunity at a national platform.
The truth is, we do often bring a different
perspective to what we do, and writing is no exception. As a journalist
for more than 20 years,
I have seen the differences between my coverage of a tragedy and that
of a male competitor. In most cases, we’ve done a good job, reported
accurately and provide readers with the facts and information needed.
But there are subtle differences. Maybe
it’s that touchy-feely
thing. Maybe it’s the set of circumstances we bring to the table.
With 20 years of writing experience, I can definitively say that women
bring different perspectives to the table.
However, I spent a considerable number
of years, early in my career, covering the “women first” stories, and I don’t
intend to camp on that soapbox. I never wanted to hear my name called
in a
newsroom again for an assignment focusing on the first woman rabbi
in the military, or the first woman firefighter or police officer in
a rural town. Spent too many years on those stories.
Yet, the lack of women wine writers on
a national level continues to poke my conscience. More so, after
I read a recent study from Yale
University about “super tasters.” Those are people who
apparently are born with more taste buds than others, thus allowing
them to distinguish more tastes than the average person.
Results from the study indicated that about
35 percent of women in the population are “super tasters” compared
to about 15 percent of the male population.
Intrigued, I took a simple tongue test to see if my mouth held the
key to distinguish everything I put in it, except my foot, of course.
The test involves swabbing the first half of your tongue with blue
food coloring. Your tongue will look as though you just sucked on a
blue snow cone, except your taste buds remain pink. Using a piece of
paper with a 7 mm-wide hole punched through it, examine the taste buds
with a magnifying glass.
If you count fewer than 15 papilae, or
taste buds, you are a “non-taster.” Between
15 and 35 buds puts you in the average category. More than 35 papilae
indicates you are a super taster.
I counted 46. That explains why, growing
up, I hated my mother’s
cooking. Didn’t like the way her cooking smelled either, which
was a double whammy for me. I can remember times when I held my nose
to eat dinner. That usually sent me scurrying to my room when my younger
brother exasperated the situation with fits of laughter.
While I continue to cover the Northwest
wine industry, I will also continue to read all those national wine
publications. I like comparing
my take on a wine to those publications, and shake my head in wonder
when I just don’t agree.
The lack of diversity in those major publications
leaves a bad taste in my mouth. And, as a “super taster,” there are times
when I want to hold my nose, too. I can hear my brother giggling. I
know I’m probably in trouble somewhere.
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